This school of thought is sometimes referred to as customer experience...
This school of thought is sometimes referred to as customer experience management (CEM) The Japanese challenge shook the confidence of the western business elite, but detailed comparisons of the two...
View ArticleThe theory of the firm: Critical perspectives in business and management, vol II
The theory of the firm: Critical perspectives in business and management, vol II Boisot, M. 1998. Knowledge assets: Securing competitive advantage in the Information Economy. Oxford: Oxford University...
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